Sales Development Representative – Digital Marketing Services

Role Overview

• Conduct outbound prospecting via cold calls, email, and LinkedIn to generate qualified leads
• Identify and research target companies within key industries (e.g., SaaS, eCommerce, professional services)
• Qualify inbound and outbound leads based on ICP criteria
• Book discovery calls and product demos for Account Executives
• Maintain accurate records of outreach and pipeline activity in CRM systems (e.g., HubSpot, Salesforce)
• Collaborate with marketing and sales teams to refine messaging and campaigns
• Consistently meet or exceed monthly KPIs (meetings booked, conversion rates, pipeline generated)

Requirements

• Proven experience in cold outreach, lead generation, and appointment setting
• Familiarity with digital marketing services (SEO, PPC, social media, content marketing)
• Strong communication and persuasion skills in English (both written and verbal)
• Experience using CRM tools such as HubSpot, Salesforce, or similar
• Highly organized, self-motivated, and target-driven
• Ability to work in a fast-paced, remote environment
• Must be based in Cape Town (required for quarterly meetups)

Benefits

💰 Competitive salary: based on experience and performance 🌎 Flexible work environment 🚀 Work with a high-growth digital marketing agency serving global clients 📈 Clear career progression into Account Executive or Sales Manager roles 🤝 Structured onboarding, ongoing training, and sales enablement support 🛠 Access to premium sales tools, CRM systems, and prospecting platforms