Build a comprehensive Performance Marketing roadmap (SEA & SEO, paid Social Media, GEA & GEO, etc.) aiming at driving traffic and generating revenues for Upway globally in an increasingly efficient way.
Plan and allocate our Performance Marketing budget (millions of Euros per year!) efficiently across Markets and Channels, for both the Supply and Demand sides of our business.
Lead a high performing team to execute our plan; set a strong culture of ownership, innovation and resilience.
Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards.

10+ years of experience in Performance Marketing and related Marketing fields (e.g., SEO), with a track record of improving spend efficiency.
Proven experience leading high performing teams.
Stellar analytical skills and the ability to make data-driven decisions.
An entrepreneurial, results-oriented mindset with a strong sense of ownership.
Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
Great communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).

You will receive equity shares in the form of stock options
You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
You’ll work in a fast paced environment, where we favour quick decision making and getting things done
You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics.

Performance Marketing Lead, Global

Key skills