Own full-cycle execution of events, including customer programs, internal meetings, and industry tradeshows—delivering seamless, high-impact experiences.
Ensure all event elements align with CDW’s brand standards, business priorities, and audience expectations through collaboration with the event strategy team.
Collaborate closely with cross-functional partners—including Sales, ITS, Marketing, Product & Partner Management, and Coworker Success—to scope event requirements, manage logistics, and deliver measurable outcomes.
Manage all logistical components of events, including hotel accommodations, vendor management, travel coordination, catering, and A/V.
Develop and oversee comprehensive event documentation, event roadmap, production timelines, floorplans, staffing plans, and execution checklists.
Serve as the onsite lead, ensuring flawless execution and real-time problem-solving for both corporate events and tradeshows.
Lead post-event reconciliation, reporting, and team debriefs to evaluate outcomes and drive continuous improvement.
Own CDW’s presence at key industry tradeshows, including booth layout, staffing, and onsite brand representation.
Collaborate with both vendors and exhibit house partners to manage design, logistics, shipping, and installation/dismantle.
Manage exhibitor deadlines, deliverables, and sponsorship activations with precision.
Ensure brand consistency, partner alignment, and a compelling customer experience at every touchpoint.

Bachelor's degree with 7 years of Sales and or Marketing experience including at least 3 years of tradeshow event planning OR 11 years of 7 years of Sales and or Marketing experience including at least 3 years of tradeshow event planning
Demonstrated knowledge of technology product offerings and solutions
Proven success in project management and organizational execution
Proficient in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Experience with sales productivity tools and CRM platforms
Strong written and verbal communication skills; able to engage effectively across all levels of the organization, including senior leadership
Skilled in data analysis and conducting primary research
Experience developing and executing strategic sales campaigns
Proven ability to build and maintain strategic relationships
Capable of working independently while thriving in a collaborative team environment
Highly adaptable with the ability to multitask in a fast-paced, changing environment

Event Lead – Tradeshow

Key skills