Head of Creative

Role Overview

• Own the global creative strategy across all performance channels including Paid Social, YouTube, Display, CTV, Retail Media, and emerging platforms.
• Establish creative as a core driver of performance, with clear linkage to CPA, ROAS, LTV, and incrementality.
• Partner closely with Paid Media, Strategy, and Data Intelligence teams to translate performance insights into actionable creative direction.
• Define and enforce best-in-class standards for:
• Creative testing frameworks
• Iteration cycles and refresh cadence
• Creative analytics and performance measurement
• Channel-specific best practices and formats
• Build scalable creative systems that support high-volume, high-velocity production without sacrificing quality.
• Develop frameworks for modular, iterative, and insight-driven creative production.
• Ensure creative output scales effectively across clients, channels, and verticals.
• Balance brand storytelling with performance-driven creative needs.
• Lead the evolution of creative capabilities including:
• AI-generated and AI-assisted creative
• Automation in production workflows
• Dynamic creative optimization (DCO)
• Emerging formats and platforms
• Partner with R&D to test and iterate new creative approaches that improve performance and efficiency.
• Stay ahead of industry trends and translate them into practical, scalable applications.
• Build, lead, and continuously develop a high-performing creative organization across strategy, design, copy, and production.
• Define clear skill expectations, leveling, and career paths for all creative roles.
• Ensure the team is fluent in performance creative, data interpretation, and channel nuances.
• Attract, retain, and develop top creative talent while maintaining high standards and accountability.
• Act as an executive-level creative voice with key clients, especially for large, complex, or at-risk relationships.
• Partner with Paid Media and Strategy to drive:
• Client retention through improved performance
• Media expansion through stronger creative results
• New business wins through differentiated creative thinking
• Own the profitability of creative services, including:
• Contribution margin
• Resourcing and production efficiency
• Scalable production models
• Partner with Product and Client Experience to ensure creative is:
• Properly scoped and priced
• Efficiently delivered
• Driving measurable ROI
• Help evolve creative pricing and packaging to support long-term growth.
• Establish clear KPIs, reporting, and dashboards for creative performance and efficiency.
• Drive adoption of tools and platforms that enable:
• Creative testing and insights
• Production efficiency
• Cross-functional collaboration
• Ensure strong integration with paid media systems to create a seamless creative-performance feedback loop.

Requirements

• 10+ years in creative, performance marketing, or creative leadership roles.
• Must be based in the United States
• Proven experience leading creative for performance-driven organizations (agency or in-house).
• Strong understanding of how creative drives paid media outcomes at scale.
• Experience managing high-volume creative production across multiple channels.
• Track record of building and leading high-performing creative teams.
• Experience integrating data, testing, and insights into creative development.
• Strong business and financial acumen, including experience managing budgets and profitability.
• Comfortable operating at both strategic and executional levels.
• Clear communicator with strong executive presence.
• Bias toward ownership, accountability, and continuous improvement.

Benefits

• 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.