Key skills
SalesforceCommunicationSales
About this role
Role Overview
- Ensure consistent, on brand creative across all B2B touchpoints
- Collaborate with Product Marketing, Creative and Content
- Partner with Product Marketing and Sales to align on event strategy
- Lead and develop the Events Manager
- Own event planning with clear measurement and ROI accountability
- Partner with Sales to own Becker’s ABM and lead generation strategy
- Own the marketing qualified lead generation strategy
Requirements
- 8+ years of B2B marketing experience
- Proven people leader and hands-on working manager
- Experience partnering with Sales to support retention and expansion
- Proven ability to partner with Sales to establish measurement strategy
- Strong working knowledge of Salesforce
- Excellent cross functional communication and prioritization skills
- Prior Account-based marketing (ABM) experience
Benefits
- Equal Opportunity Employer
- Commitment to diversity and inclusion