Lead & Execute Growth Strategy: Develop and manage a data-driven UA strategy that aligns with company objectives across our portfolio.
Validate & Scale: Partner with product and creative teams to design experiments that validate early game concepts, measure market potential, and optimize launch strategies.
Manage Performance Across Channels: Directly manage campaigns across a variety of UA traffic, ensuring campaigns are innovative, measurable, and scalable.
Cross-Functional Collaboration: Work closely with Creative, Analytics, Product, and Operations teams to get alignment on strategy and goals for each phase of Soft Launch, Global Launch and Post-Launch. Provide regular updates and reporting on UA and growth initiatives.
Innovate & Explore: Proactively identify new opportunities for efficient spend allocation, be on top of trends and technologies to expand growth opportunities and maintain a competitive edge in the mobile gaming landscape.
Integrate AI to Drive Efficiency & Scale: Champion the use of AI and automation to enhance campaign performance, accelerate creative and optimization workflows, and unlock operational efficiencies. You will identify high-impact opportunities for AI adoption across UA, empowering teams to work smarter and scale impact with fewer manual constraints.
Mentorship: Provide technical guidance and mentorship to junior members of the team on best practices for channel measurement, data utilization and optimization techniques.

Hands-on performance-focused user acquisition and growth experience, specifically within the mobile gaming industry.
Deep knowledge in paid channels, UA creative trends and measurement frameworks. Proven record of scaling campaigns with results in expanding audiences and revenue.
Exceptional ability to manage projects, set clear execution goals, and drive collaboration across functions.
Strong creative and analytical instincts, capable of executing campaign strategy, creative testing, and growth experimentation.
Ability to thrive in fast-paced, dynamic environments, pivoting strategies and execution plans based on data and market shifts. Continuously evaluate and improve strategies, adopt new tools and methods to drive performance and scale.
Excellent communication skills, capable of translating complex strategies for diverse stakeholders.

Senior Manager, User Acquisition

Key skills