Develop and manage a data-driven UA strategy that aligns with company objectives across our portfolio.
Partner with product and creative teams to design experiments that validate early game concepts, measure market potential, and optimize launch strategies.
Directly manage campaigns across a variety of UA traffic, ensuring campaigns are innovative, measurable, and scalable.
Work closely with Creative, Analytics, Product, and Operations teams to get alignment on strategy and goals for each phase of Soft Launch, Global Launch and Post-Launch. Provide regular updates and reporting on UA and growth initiatives.
Proactively identify new opportunities for efficient spend allocation, be on top of trends and technologies to expand growth opportunities and maintain a competitive edge in the mobile gaming landscape.
Champion the use of AI and automation to enhance campaign performance, accelerate creative and optimization workflows, and unlock operational efficiencies.
Requirements
Hands-on performance-focused user acquisition and growth experience, specifically within the mobile gaming industry.
Deep knowledge in paid channels, UA creative trends and measurement frameworks. Proven record of scaling campaigns with results in expanding audiences and revenue.
Exceptional ability to manage projects, set clear execution goals, and drive collaboration across functions.
Strong creative and analytical instincts, capable of executing campaign strategy, creative testing, and growth experimentation.
Ability to thrive in fast-paced, dynamic environments, pivoting strategies and execution plans based on data and market shifts. Continuously evaluate and improve strategies, adopt new tools and methods to drive performance and scale.
Excellent communication skills, capable of translating complex strategies for diverse stakeholders.
Benefits
We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming.