Integrated Marketing Campaign Lead

Role Overview

• Develop and execute multi-channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies
• Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement
• Create campaign briefs, goals, target audience definitions, KPIs, and testing plans
• Define and evolve scalable campaign themes and programs that can run across multiple quarters
• Manage campaign launches from setup through optimization, ensuring strong execution and on-time delivery
• Coordinate campaign assets, timelines, and cross-functional workflows across marketing and go-to-market teams
• Own end-to-end channel execution across digital, content, lifecycle, field, and sales-touch programs
• Oversee campaign tracking and measurement to ensure clear visibility into performance
• Lead cross-functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities
• Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market-facing programs
• Collaborate with sales and go-to-market teams to support campaign follow-up, activation, and enablement
• Conduct ongoing campaign reporting and share actionable insights and recommendations
• Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics
• Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization
• Support a test-and-learn approach that drives continuous improvement in campaign performance

Requirements

• 5+ years of experience in B2B marketing, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
• Experience supporting or managing multi-channel campaigns across a range of audiences, segments, and channels
• Strong analytical, project management, and cross-functional collaboration skills, with the ability to turn strategy into execution
• Familiarity with marketing automation, CRM, and project management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana
• Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis

Tech Stack

• Cyber Security

Benefits

• Health (medical, vision, dental), life, and disability insurance
• Equity stock options
• Retirement plans
• Paid public holidays and unlimited PTO
• Paid maternity and parental leave
• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
• Employee Assistance Program