Director, Product Design – Onboarding

Role Overview

• Lead, mentor, and grow a team of product designers while fostering a high performing, inclusive, and collaborative design culture
• Define and drive the long-term design strategy for onboarding, ensuring experiences are member centered, compliant, and aligned to business priorities
• Advocate for design excellence and establish a clear vision for identity related experiences across web and mobile ecosystems
• Lead design for core identity experiences including registration, login, multi factor authentication, identity verification, password management, and account recovery
• Partner with IAM, Security, and Architecture teams to design friction-right authentication and verification workflows that meet enterprise risk thresholds
• Ensure onboarding flows comply with accessibility requirements, privacy regulations, and emerging identity standards
• Partner closely with Product, Engineering, IAM, Legal, Compliance, and Marketing to define priorities and deliver unified solutions across platforms
• Build trusted relationships with senior stakeholders, navigating constraints, and influencing teams in a complex, matrixed environment
• Collaborate with Research and Content Design to inform onboarding improvements through behavioral insights, usability testing, and continuous discovery
• Ensure design output is high-quality, cohesive, and reflects deep understanding of member needs, technical realities, and operational workflows
• Use prototypes, journey maps, and storytelling to communicate design direction and drive alignment with executive stakeholders
• Establish design principles, future state visions, and experience roadmaps that balance near-term delivery with long-term onboarding strategy

Requirements

• 12+ years of experience in UX or Product Design, including 4+ years in a senior or director level leadership role
• Demonstrated expertise in digital identity, including registration, login, authentication, identity verification, and account creation
• Strong understanding of performance metrics and data-informed design
• Experience leading design for complex, regulated, or high security environments (e.g., healthcare, financial services, government, insurance)
• Strong portfolio demonstrating systems thinking, scalable frameworks, and end-to-end experience design
• Experience leading or guiding user research and applying insights to design
• Proven ability to influence at all levels and drive cross functionality
• Strong organizational and prioritization skills in fast-paced environments
• Excellent analytical and process-oriented thinking
• Mastery of Figma and other modern design tools

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance and many other opportunities