Measurement Partnerships Associate

Role Overview

• Serve as the day-to-day operational liaison with third-party measurement partners (e.g., Circana, ABCS, other measurement third-party partner vendors)
• Track study timelines, manage data deliverable deadlines, route questions to the right internal stakeholders, and escalate when needed
• Own the end-to-end campaign study intake process — collect and complete measurement spec forms, validate all campaign details (flight dates, products and UPCs, targeting parameters, offer details, audience definitions) to ensure measurement studies are properly set up, executed, and delivered
• Work cross-functionally across Sales, Data Science, Client Analytics, Technology, Legal, Finance, and Marketing
• Present campaign measurement results — sales lift, marketing mix model contributions, and media performance KPIs — to advertiser clients and measurement partner contacts
• Build the decks, own the narrative, and run the meeting
• Analyze and interpret campaign performance data into clear, actionable insights and stories
• Support Measurement Partnerships in executing the broader measurement partnership strategy, including working to streamline data delivery processes to measurement vendors, identifying friction points, improving file specs, and workflows
• Maintain subject matter expertise in media measurement methodologies, ad tech concepts (audiences, viewability, reach/frequency, awareness), and CPG measurement norms
• Identify process improvements in how measurement studies are initiated, tracked, and delivered — and implement them
• Travel occasionally to industry events or client meetings (~once per quarter)
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.

Requirements

• 2–5 years of experience in media measurement, marketing or promotional analytics, CPG analytics, or a closely related field
• Understanding of sales lift methodology, marketing mix modeling (MMM) concepts, attribution, and media measurement KPIs
• Experience working with CPG data sources — syndicated data (IRI/Circana, Nielsen), retail POS, household and receipt panel data
• Familiarity with ad tech and digital media concepts: audience targeting, viewability, reach/frequency, awareness measurement
• Working knowledge of data transfer processes — SFTP, API-based integrations, data file specifications
• Exposure to SQL, R or Python for data manipulation is a plus
• Proficiency in G Suite; experience with Lookr, Tableau, Power BI, or similar visualization tools is a plus
• Exceptional attention to detail and a compulsion to catch errors before they become problems
• Proven ability to manage multiple concurrent projects with competing deadlines
• Strong client-facing communication and presentation skills — you're comfortable in front of brand managers and measurement partner contacts
• Demonstrated ability to synthesize data into clear, compelling narratives for both technical and non-technical audiences
• Ability to work cross-functionally and influence outcomes without direct authority.

Tech Stack

• Python
• SQL
• Tableau

Benefits

• Competitive pay
• Flexible time off
• Benefits package (including medical, dental, vision)
• Employee Stock Purchase Program
• 401k match
• Paid parking
• Snacks
• Occasional meals