Lead the creation of a holistic UX visual and brand strategy that aligns with company’s goals across many digital channels
Foster cross-functional collaboration by partnering closely with brand, consumer engagement, product and development
Present to and persuade senior executives and leaders to adopt UX strategies and recommendations
Educate business stakeholders on best practices and standards as well as push the boundaries of user experience design
Direct the visual and brand design of many digital channels, guaranteeing that they meet UX and SYF brand and design standards
Develop, manage and ensure adoption of Synchrony’s Digital Design System
Conduct quality reviews to ensure UI designers adhere to brand standards
Champion innovation in visual and interaction design by staying informed on and educating the team on industry trends
Act as people manager for a creative team designer(s), including hiring, onboarding, retaining and developing talent
Mentor junior level designers, interns and/or BLPs

Bachelor’s or associate’s degree in UI/UX, HCI, graphic design, psychology, marketing, information technology, or similar area, or related certifications
12+ years of experience in UI or Visual Design experience or in lieu of degree
14+ years of experience
4+ years of experience working on brands, brand development, brand identity
2+ years of UX leadership/managerial experience
Strong understanding of color, photography, typography, iconography, and animation usage in digital experiences
Strong understanding of user centered design, design thinking and related methodologies
Strong communication and collaboration skills
Strong time management and organizational skills
Strong executive presence and professionalism
Expertise in modern design tools and methodologies
Ability and flexibility to travel for business as required

VP, UX Creative Director

Key skills