Promote and strengthen the Sicredi brand across the states where Sicredi Central South/Southeast operates (Rio Grande do Sul, Santa Catarina, Minas Gerais and Espírito Santo), acting strategically in institutional communication, brand reputation and marketing
Advise cooperatives in the development, execution and monitoring of marketing plans, including the annual planning cycle
Plan and execute brand reputation initiatives, supporting cooperatives in building their plans and ensuring alignment with system-wide guidelines
Manage and oversee press relations requests, including relationships with media outlets, management of third-party suppliers, content approvals, editorial planning, media training and crisis management
Map, plan and publicize awards, rankings and recognitions, communicating with cooperatives, executives and the press when relevant
Support and guide cooperatives on social media management, influencer marketing and digital presence, monitoring trends, policies and campaign results; also provide support for website management and updates aligned with system guidelines
Contribute to the development of cooperatives' Communication and Marketing professionals by providing training, disseminating best practices and national alignments
Support actions and communications related to sustainability and cooperativism, including dissemination of directives and institutional relations
Requirements
Bachelor’s degree in Communication, Marketing or related fields
Completed MBA or specialization in areas that contribute to the role
Broad/generalist experience in communication and marketing
Availability for hybrid work, travel and on-site visits
Experience in content planning and production (plus)
Experience in negotiations (media buying, sponsorships, etc.) (plus)
Knowledge of and courses in artificial intelligence (plus)
Knowledge of cooperativism and the financial market (plus)
Experience working in a financial institution (plus)
CPA-10 certification (plus)
Proficiency in Excel and data analysis (plus)
Driver’s license (Category B) (plus)
Benefits
Pro-rated 14th and 15th salaries
Profit-sharing (PPR)
Health and dental plans without co-pay (monthly fee only by age bracket)
Life insurance
Support for physical activity (Wellhub), nutrition services, telemedicine and mental health platform (Zenklub)
Meal allowance and food voucher
Private pension plan up to 10% of salary
Childcare or babysitter assistance for children up to 6 years and 11 months
Training platform – Sicredi Aprende, offering a variety of courses