Director, Member Marketing

Role Overview

• Develop marketing plans and strategies that promote the brands’ products and services in a way that elevates the brand.
• Help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns.
• Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions.
• Compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations or in the moment adjustments to help deliver against brand business / marketing objectives.
• Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities.
• Manages collaborative working relationships with Business Partners and Marketing.
• Integrates cross-functional collaboration and innovations by supplying knowledge between Business Partners and Marketing.
• Provides status updates on marketing, sales and service activities to key stakeholders.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Lead integrated team in the development of multi-channel creative campaigns to motivate audience to 'take action'.
• May provide additional support, including performance analysis and communications, to key stakeholders, including Senior leadership.
• Monitor market trends, research consumer markets and competitors’ activities that help support development of marketing strategies.
• Responsible for leading and guiding team in managing assigned Marketing budget(s).
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 or more years of progressive related experience required.
• 3 or more years of direct team lead or management experience required.
• Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities.
• 10 or more years of brand and/or lifecycle marketing experience, including leadership at the enterprise or portfolio level
• External experience from a scaled, consumer-centric organization (financial services, fintech, insurance, or loyalty-driven brands preferred)
• Experience driving onboarding, loyalty, and rewards strategies that improve engagement and retention
• Strong brand strategist with the ability to translate brand promise into clear product and experience narratives
• Deep expertise in customer/member lifecycle marketing and data-informed decision making
• Experience operating in complex, regulated environments
• Demonstrated ability to build and elevate marketing capabilities, teams, and ways of working across strategy, creative and channel (media and owned)
• Strong cross-functional leader able to influence product, digital, analytics, and compliance partners
• US military experience through military service or a military spouse/domestic partner

Benefits

• comprehensive medical, dental and vision plans
• 401(k)
• pension
• life insurance
• parental benefits
• adoption assistance
• paid time off program with paid holidays plus 16 paid volunteer hours
• various wellness programs
• career path planning and continuing education