Director, Marketing Excellence – Demand Generation

Role Overview

• Lead continuous improvement of the marketing practice across BD Surgery.
• Own and institutionalize a best-in-class marketing launch process.
• Coach and challenge direct teams and platform partners to elevate strategy.
• Establish an enablement program and a metrics cadence.
• Lead MarCom strategy and calendar for Surgical Solutions.
• Oversee development of customer-facing assets ensuring brand alignment.
• Set global events strategy and own end-to-end execution.
• Own multichannel demand generation for Surgical Solutions.

Requirements

• Bachelor’s degree required (Marketing, Communications, Business, or related);
• MBA preferred.
• Proven experience establishing or scaling Marketing Excellence.
• 8+ years of progressive experience across marketing communications, demand generation/digital marketing, events, and/or marketing operations in B2B healthcare/medical devices preferred.
• People leadership experience and agency/vendor management in a global, matrixed environment.
• Knowledge of lean principles; Lean/Six Sigma certification a plus.
• Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., Marketo), and web analytics.

Benefits

• Competitive package of compensation and benefits programs
• Opportunities for professional development
• Investment in associate well-being