Key skills
CRMLeadershipAccount ManagementSales
About this role
Role Overview
- Define how accounts and buyers are scored, prioritized, and routed based on fit, intent, and timing
- Develop and execute targeted campaigns, messaging, and outbound plays aligned to key segments and signals
- Design lifecycle, nurture, and triggered outbound programs that convert new and engaged accounts into sales-ready opportunities
- Partner closely with sales leadership to define SLAs, handoffs, and feedback loops to ensure the right accounts are worked at the right time with the right context
- Monitor conversion across the funnel and identify where breakdowns occur and continuously test, iterate, and improve system performance
- Define how HubSpot is used to score, route, and engage accounts based on intent and behavior
- Ensure our marketing tech stack supports fast, contextual, and scalable GTM execution
- Partner with RevOps and technical teams to implement and evolve systems, workflows, and integrations
Requirements
- Experience designing and optimizing full-funnel demand or lifecycle systems, with a strong understanding of how signals, data, and GTM motion connect
- Proven track record of owning pipeline or revenue-driving metrics and executing programs that drive measurable results
- Comfortable moving between strategy and execution, from system design to campaign delivery
- Experience developing and executing targeted campaigns, messaging, and outbound or lifecycle programs
- Deep experience with HubSpot, CRM workflows, and lead/account management
- Comfortable working with technical teams to bring systems to life without needing to build everything directly
- Understands how to align marketing programs to sales priorities, readiness signals, and conversion goals
- Thrives in ambiguity and enjoys creating structure from scratch
- Energized by designing systems, executing programs, and driving pipeline outcomes
Benefits
- All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment. Benefits information can be located at https://builtin.com/company/built-in/benefits.