Base Management Manager, Growth & Monetization

Role Overview

• Drive sustainable revenue growth across the existing customer base by increasing adoption of higher speed tiers and value-added services (VAS).
• Own the lifecycle growth strategy for monetization—translating customer behavior, tenure, and usage signals into targeted upgrade and attach opportunities that increase ARPU and customer lifetime value while maintaining churn and experience guardrails.
• Define growth priorities, design and evaluate monetization experiments, and partner across CRM, Analytics, Finance, Care, and Product to scale proven revenue levers.
• Accountable for growing ARPU and incremental revenue through speed upgrades, VAS attach, and tenure-based monetization strategies across the customer lifecycle.
• Own monetization strategy for the existing base, balancing revenue growth with customer experience, churn risk, and regulatory/compliance requirements.
• Lead a test-and-learn growth model, setting hypotheses, success metrics, and guardrails to rapidly identify, scale, or retire monetization initiatives.
• Measure performance and influence ongoing investment decisions in ARPU, attach rates, and post-upgrade behavior.

Requirements

• Bachelor’s degree in business, marketing, economics, analytics, finance, or a closely related field or equivalent professional experience directly related to lifecycle growth or customer monetization.
• Minimum 5 years of experience in customer lifecycle marketing, base management, retention, or revenue growth roles within a subscription-based, telecom, broadband, SaaS, or services business.
• Demonstrated experience owning monetization initiatives that drive incremental revenue through upgrades, add-on services, or targeted offers to an existing customer base.
• Experience working cross-functionally with analytics, customer communications/CRM, finance, and operational teams to deliver growth initiatives.
• Experience designing, evaluating, and iterating test-and-learn or experimentation-based programs tied to measurable business outcomes.
• Strong working knowledge of lifecycle marketing and customer monetization concepts, including segmentation, targeting, customer value, and churn risk management.
• Ability to interpret customer, usage, and performance data to inform growth decisions and prioritize monetization opportunities.
• Familiarity with customer communication platforms, analytics or business intelligence tools, and experimentation or optimization frameworks sufficient to partner effectively with technical teams.
• Proficiency with standard business tools (e.g., spreadsheets, presentations, written business summaries) to communicate insights, recommendations, and performance results.
• Demonstrated ability to exercise independent judgment on matters of significance, including prioritization of growth opportunities, evaluation of trade-offs between revenue and customer impact, and interpretation of test results to guide decision-making.

Benefits

• Competitive medical, dental, vision, and life insurance
• Employee assistance program
• 401K plan with company match
• Comprehensive benefits and paid time off programs
• Technology investments for remote work