Lead research, strategy, and implementation of AEO (Answer Engine Optimization) for Experian Health
also known as GEO (Generative Engine Optimization) or AI search optimization.
Increase brand discoverability in generative AI platforms by applying on-page and off-page optimization tactics.
Design and test AEO-friendly content structures for webpages, blogs, review listings, and new content types.
Manage technical AEO and SEO projects, including log file analysis, robots directives, schema markup and structured data, and Core Web Vitals.
Perform in-depth prompt, platform, and competitor analysis.
Implement AI search visibility tracking software to monitor performance and deliver optimization recommendations.
Manage strategy, implementation, and reporting for traditional SEO.
Guide marketing through the next shifts in consumer behavior caused by agentic AI, ambient AI and future developments.

5+ years of experience in SEO and content strategy, with work as both an individual contributor and strategy leader
5+ years of demonstrated experience driving revenue from data-driven digital marketing strategies.
1+ years of AI proficiency with an understanding of LLMs and prompting.
1+ years of in-house (non-agency) SEO experience.
3+ years of experience turning marketing analytics into relevant recommendations.
3+ years of competency with keyword research and strategic content planning.
3+ years of expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog or similar SEO tools.
3+ years of experience with website development technologies and CMS platforms such as Adobe Experience Manager and WordPress.

Great compensation package and bonus plan
Core benefits including medical, dental, vision, and matching 401K, and life and disability insurance
Family leave
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

AEO & SEO Manager

Key skills