Spearhead the planning, execution, and optimization of comprehensive paid media campaigns across multiple digital platforms.
Lead and mentor a high-performing team and collaborate cross-functionally with marketing and creative teams.
Ensure campaigns deliver strong ROI in alignment with company objectives.
Encompass strategic planning, budget management, performance analysis, client communication, and continuous innovation in paid media strategies to drive business growth.
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum 5 years of experience in paid media management with proven success in managing large digital advertising budgets.
Expertise in platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, LinkedIn Ads, and programmatic advertising.
Strong analytical skills and proficiency in data-driven decision-making; experience with Google Analytics and other tracking tools.
Excellent leadership and team management skills with experience mentoring junior staff.
Exceptional communication and stakeholder management abilities.
Ability to manage multiple projects in a fast-paced environment and deliver results under tight deadlines.
Knowledge of SEO, content marketing, and digital marketing best practices is a plus.