Senior Account Based Marketing Manager

Role Overview

• Lead the strategy, execution, and ongoing optimization of account-based marketing initiatives focused on priority target accounts
• Partner with Sales and cross-functional marketing teams to identify target accounts, define account strategies, and align marketing efforts to revenue goals
• Design and orchestrate personalized account journeys that progress prospects through the buyer lifecycle and support deal advancement
• Drive alignment across teams to ensure cohesive messaging, timing, and engagement across all account-facing activities
• Influence pipeline creation and deal velocity by enabling sellers with insights, account plans, and coordinated marketing motions
• Collaborate with Marketing Operations to measure program effectiveness, assess impact on pipeline and revenue, and apply learnings to improve results
• Serve as an internal consultant and subject-matter expert on account-based marketing strategy, best practices, and execution
• Leverage AI-powered marketing and data platforms to improve account prioritization, predictive targeting, and engagement strategies across priority accounts
• Utilize AI-driven insights and intent data to identify buying signals, personalize outreach, and optimize account journeys
• Experiment with generative AI tools to accelerate content development, messaging personalization, and campaign execution while maintaining brand and regulatory standards
• Partner with Marketing Operations to evaluate and implement emerging AI technologies that improve ABM orchestration, segmentation, and performance measurement

Requirements

• 8–12 years of progressive experience in B2B marketing, demand generation, or account-based marketing roles
• Bachelor’s degree in a relevant field
• Proven experience influencing pipeline and revenue through strategic marketing programs aligned to sales objectives
• Strong understanding of complex B2B buyer journeys and enterprise sales cycles
• Demonstrated ability to operate independently, balancing strategic planning with hands-on execution
• Experience partnering cross-functionally and influencing without direct authority
• Strong analytical, problem-solving, and communication skills with the ability to translate insights into action
• This position requires fluent written and oral communication in English

Benefits

• Health & Wellness
• Hybrid Work Opportunities
• Flexible Time Off
• Career Development & Mentoring Programs
• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
• Community Volunteering & Company Philanthropy Programs
• Employee Peer Recognition Programs – “You Earned it”