Conduct market and customer research to identify trends, unmet needs, and whitespace opportunities that guide long-term product strategy.
Segment markets and define target user groups to inform portfolio prioritization and roadmap planning.
Lead VOC and field immersion programs to capture clinical pain points and workflow insights.
Track, analyze, and translate VOC findings into clear, actionable product development requirements and design inputs.
Rationalization and optimization of portfolio to align with business strategic direction and evolving customer needs.
Partner with cross-functional teams—including R&D, Clinical, Regulatory, and Quality—to lead product development efforts and ensure alignment from concept through feasibility.
Validate early concepts and prototypes with key opinion leaders (KOLs), clinicians, and strategic partners to refine design direction and value proposition.
Build and manage the front end of the new product pipeline, ensuring concepts are well-defined and aligned with strategic priorities.
Develop business cases with market sizing, financial modeling, cost modeling, and ROI analysis to support investment and resource allocation decisions.
Ability to outline data driven recommendations.
Evaluate Build, Buy, or Partner opportunities to accelerate innovation and strengthen the product portfolio.
Collaborate with downstream marketing and commercial teams to ensure seamless transition from concept to launch readiness.
Align upstream strategies globally, adapting for regional market needs, customer dynamics, and regulatory requirements.
Monitor competitive intelligence and emerging technologies to maintain differentiation and identify disruptive trends.
Represent the business at industry events and professional forums to capture insights and reinforce brand presence.
Define and track KPIs such as pipeline health, VOC conversion rate, and time-to-concept to guide innovation and portfolio decisions.
Champion a data-driven, customer-centered approach to ensure the voice of the customer remains at the core of all product decisions.
Requirements
Bachelor’s Degree or equivalent
3+ years’ experience in upstream marketing within the medical device industry
3+ years of experience utilizing Microsoft Office including Word, Excel and PowerPoint.
Experience operating in highly regulated environments set by governmental agencies, independent regulatory bodies, medical associations, and patient advocacy organizations throughout the product lifecycle.
Ability to meet with customers at hospitals and to be a member of a credentialing agency.
Ability to lead and contribute to interdisciplinary teams with demonstrated results.
Proven ability to execute and lead upstream projects within timeline and budget.
Demonstrated strong organizational and communication skills.
Demonstrated ability to build relationships with sales teams and physicians.
Thorough knowledge of relevant anatomy, surgical procedures, and clinical needs.
Thorough knowledge of surgeon and sales education process.
Strong knowledge of laparoscopic procedures preferred.
Preferred knowledge of insufflation market.
Prior background in marketing roles focused on general surgeries is a plus
Benefits
Excellent healthcare including medical, dental, vision and prescription coverage
Short & long term disability plus life insurance -
cost paid fully by CONMED
Retirement Savings Plan (401K) -
CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
Employee Stock Purchase Plan -
allows stock purchases at discounted price
Tuition assistance for undergraduate and graduate level courses