Supports the coordination, execution, and evaluation of organic social media strategies for the National University System
Partners closely with members of the organic social team to implement planned content and engagement strategies across social platforms
Responsible for monitoring and managing daily social media activity, including responding to direct messages, comments, and reviews in a timely manner
Collaborates with internal marketing teams to build and maintain a shared library of social media resources and content
Writes and edits social media copy, including posts and audience responses, aligned with brand voice and guidelines
Tracks, analyzes, and reports on key performance indicators (KPIs) to measure social media effectiveness

Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or related field, preferred
Two (2) years’ experience in social media preferred
Proficient in managing content across major and emerging social platforms, including Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Threads, and Bluesky
Strong understanding of platform-specific content needs, including artwork dimensions, file types, and engagement best practices
Skilled in social media video and photo editing to create compelling, platform-appropriate content
Experienced with scheduling and analytics tools such as Falcon.io, Sprout Social, and Hootsuite
Familiar with current social media trends, algorithm changes, and emerging channels to inform content strategy
Knowledgeable of copyright, mass media, and digital communications laws, with an emphasis on compliance for public-facing content
Understands laws and regulations governing institutional social media use and brand representation
Bilingual preferred to support inclusive and culturally responsive communication across diverse audiences
Able to translate analytics into insights that optimize performance and inform campaign adjustments
Highly organized, with the ability to manage multiple deadlines and prioritize tasks across platforms

Social Media Coordinator

Key skills