Director, GTM & Campaigns

Role Overview

• Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience.
• Be accountable to the business for achieving aligned campaign KPIs and executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns.
• Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices.
• In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles.
• Define and execute creative communications and integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas.
• Be accountable for the creative brief and managing the agency partnership to deliver against the integrated go-to-market plan.
• Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
• Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI.
• Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties.
• Serve as center spoke for execution by managing cross-functional delivery teams and agency partners, ensuring excellence in creative, production, and operational delivery.
• Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and data-driven insights.
• Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas.

Requirements

• Must-Have BA/BS with 8 + years of experience and/or MBA/MS with 7+ years of experience, and/ OR PhD or JD with 5+ years of experience.
• 8+ years of experience in marketing, commercial strategy, or go-to-market leadership within a matrixed organization
• Industry experience in pharma, healthcare/digital health, or CPG preferred.
• Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment.
• Strong financial stewardship skills, including budget ownership and resource allocation.
• Demonstrated ability to influence and collaborate across senior leadership and cross-functional teams.
• Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact.
• Fluency in paid, owned, earned and shared strategies and journey based planning.
• Excellent oral and written communication skills; executive presence and stakeholder management capabilities.
• Strong quantitative background, which should include data management, analytics, market research, performance marketing and optimization, KPI tracking, dashboard management.
• Experience leading integrated marketing strategies across omnichannel ecosystems.
• Ability to scan external markets for trends and innovation, applying insights to Pfizer’s strategies.
• Understanding of global regulatory and compliance frameworks relevant to marketing and product launches.
• Track record of driving operational excellence and change management in large-scale initiatives.
• Demonstrated agility and adaptability in dynamic business environments.
• Passion for innovation and improving patient outcomes through strategic marketing.
• Proficiency in Microsoft applications and familiarity with marketing technology platforms.

Benefits

• Eligible for Relocation Package – N/A
• Secondment 9 months
• Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location.