Access and Affordability Director – ELIQUIS

Role Overview

• Develop and execute key access resources with high collaboration among Alliance payer marketing and USMA marketing partners.
• Lead special projects to support Access and Affordability strategic imperatives (Pharmacy, Direct To Patient, EVP and/or Benefit Design Training).
• Support KPl/measurement tracking to assess marketing efforts to identify areas of improvement and acceleration (e.g., EVP analytics, patient support programs, BAT KPIs, Payer dashboard, etc.).
• Develop new assets and manage expiry and extension of payer resources.
• Provide digital support of access materials such as rep triggered emails and NPP tactics.
• Support and help build brand team presentations and workshops liaising with the Alliance.
• Structure, interpret, and action feedback from ELIQUIS field team and US Market Access organizations through Advisory calls, POA sessions, and other initiatives.
• Ensure the payer digital resource optimization and field troubleshooting.
• Evolve the payer asset tracking system to ensure timely material development in alignment to brand planning and execution.
• Contribute to the payer long term strategy, including health policy and formulary access initiatives.
• Support resources development for IM Academy and brand ad hoc projects as needed.
• Develop and deploy the monthly ELQ “Access Exchange” newsletter.
• Provide payer content for the monthly marketing spotlight communication and for CFC Ad boards.

Requirements

• Applicant must have a bachelor's degree with at least 8 years of experience.
• Pharmaceutical industry experience.
• Ability to travel to NYHQ (for remote colleagues; colleagues local to NYHQ to adhere to most up-to dated return to office guidance).
• Strong understanding of US Payer, hospital and health system landscapes, and ability to quickly grasp customer dynamics within each landscape.
• Ability to lead, work and influence cross-functional and Alliance teams.
• Demonstrated initiative, strong problem solving, decision making and leadership skills.
• Strong strategic thinking skills, with the ability to translate strategy and analysis to a tactical, executable level.
• Ability to work on multiple projects and prioritize effectively.
• Strong project management skills.
• Strong analytical skills; detail and action-oriented.
• Creative and agile learner.
• Strong written, verbal, and interpersonal skills.
• Models Pfizer values.
• Develop marketing plan and strategy.
• Drive voice of customer insights.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Benefits

• Non-Standard Work Schedule, Travel or Environment Requirements
• Relocation Assistance may be available based on business needs and/or eligibility