About this role

Develop and execute go-to-market plans for assigned offerings, including positioning, messaging, pricing, and packaging.
Conduct research on target markets, customer needs, and competitive landscape.
Own the development of compelling value propositions and messaging aligned with corporate brand standards.
Collaborate with Enablement to create tools, training, and resources that equip sales teams to effectively communicate value and close deals.
Gather and synthesize feedback from customers, prospects, and internal teams to maintain buyer personas and customer journey maps.
Track and report on KPIs such as adoption, retention, and revenue impact.

3–5 years of experience in B2B software or SaaS product marketing.
Proven ability to manage projects independently across cross-functional teams.
Strong analytical and strategic thinking skills; ability to synthesize data and insights into actionable plans.
Excellent communication and presentation skills.
Bachelor’s degree in Marketing, Business, Computer Science, or related field.

Product Marketing Manager

Key skills