Junior Performance Marketing Manager – Focus on Meta

Role Overview

• You implement performance campaigns across our paid channels (Meta, Google, Pinterest) and own the launch, testing and iteration processes.
• You develop and maintain our campaign structure to achieve scalable results.
• You create creative briefings and coordinate execution with internal and external teams/resources.
• You continuously optimize based on KPIs (e.g., CPA, ROAS, CTR, CVR, AOV) and derive clear action steps.
• You conduct performance reviews, prepare reports, and document learnings and next steps.

Requirements

• At least 1–2 years of hands-on experience in performance marketing (paid social) with proven results, preferably in Meta Ads.
• Experience setting up and optimizing campaign structures (audiences, retargeting, lookalikes, search setups).
• Confident with common KPIs, budget management and testing methodology (A/B testing, iterative testing, creative testing).
• Strong copy and creative understanding: you can assess why an ad approach works (or not) and produce concrete briefings for creators.
• Start-up mindset: pragmatic, reliable and eager to learn.

Benefits

• Flexible work arrangements
• Option to work from our office in Cologne