Senior Partner Marketing Manager

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes across agents, people, and systems. The Senior Partner Marketing Manager will drive channel and partner marketing strategies, lead joint marketing campaigns, and collaborate with partners to generate demand and optimize marketing approaches.

Responsibilities:

• Develop and implement integrated partner marketing programs that drive joint demand generation, brand awareness, and market expansion in collaboration with channel and technology partners
• Lead the creation of co-marketed campaigns, including webinars, events, digital programs, and content assets that highlight shared value propositions and accelerate pipeline growth
• Produce high-quality co-branded materials such as solution briefs, case studies, landing pages, and marketing toolkits that enable partners to effectively position and promote Camunda
• Work closely with partners to understand their business priorities, align on marketing strategies, provide enablement resources, and ensure successful execution of joint initiatives
• Manage programs that generate qualified leads through partner channels and ensure timely follow-up and pipeline progression partnering with Sales and Alliances teams
• Monitor market trends, partner ecosystem dynamics, and competitor activities to identify new opportunities for partner collaboration and optimize marketing approaches
• Support partner participation in industry events, field marketing activities, and regional campaigns, ensuring alignment with overall GTM strategy and consistent brand representation
• Define KPIs for partner marketing programs, track performance, analyze outcomes, and deliver insights that drive continuous improvement and increased partner ROI

Requirements:

• Ability and/or willingness to use our product
• Experience in B2B marketing, with a focus on partner, channel, or alliance marketing in a SaaS or technology environment
• GSI marketing expertise: Demonstrated experience working with GSIs to develop co-marketed programs, align on industry-specific solutions, and activate GSI alliance and industry teams to generate enterprise pipeline and expand market reach
• Strong project management skills with the ability to execute multiple partner programs, campaigns, and deliverables concurrently
• Exceptional communication and storytelling skills, with demonstrated ability to develop compelling co-branded content and messaging
• Proven experience collaborating with cross-functional teams such as Alliances, Sales, Product Marketing, and Field Marketing
• Strong relationship-building skills with the ability to influence and motivate partners to execute joint marketing initiatives
• Proficiency in digital marketing tactics, campaign development, and marketing automation tools
• Analytical skills to evaluate campaign performance, interpret data, and make data-driven decisions that optimize partner marketing efforts
• Ability to work independently, manage ambiguity, and drive initiatives forward with strong decision-making and ownership