Monitor paid media campaigns focused on B2B lead generation;
Ensure intelligent, segmented distribution of rich content, executing strategic retargeting for event attendees and article readers;
Track website and blog improvements (SEO and GEO), conduct A/B tests on landing pages (CRO), and optimize conversion flows to increase the efficiency of traffic from inbound and events;
Implement a culture of rapid experimentation to discover new growth levers.
Requirements
Bachelor's degree in Marketing, Advertising or a related field;
Familiarity with attribution models for B2B customer journeys;
Analytical mindset with a strong problem-solving focus;
Basic knowledge of SEO, GEO and CRO.
Benefits
Flexible meal and food allowance card;
Health insurance;
Dental plan;
Flexible working hours and location;
Home office allowance paid through payroll (regardless of whether the work model is hybrid or 100% remote);
Monthly childcare assistance for employees with children up to 5 years and 11 months old;
Access to multiple gyms through platform partnerships;
Birthday day off with no salary deduction;
Parental leave of 180 days for the birthing parent and 30 days for the non-birthing parent;
Atypical parental assistance for caregivers of children with disabilities or neurodiversity;
Physical and emotional health and wellness platforms;
Free consulting for Social Assistance and Psychological Support, Legal Guidance and Financial Advice;
Reduced electricity costs through renewable energy sources;
Free SESC card (Serviço Social do Comércio) providing access to culture, education, health, sports, leisure and social assistance;
Partnerships with educational institutions;
Our Talent Development team is ready to support your learning and development so you can continue growing with us;
Community groups to connect, share experiences and be part of this amazing culture.