About this role
Role Overview
- Monitor paid media campaigns focused on B2B lead generation;
- Ensure intelligent, segmented distribution of rich content, executing strategic retargeting for event attendees and article readers;
- Track website and blog improvements (SEO and GEO), conduct A/B tests on landing pages (CRO), and optimize conversion flows to increase the efficiency of traffic from inbound and events;
- Implement a culture of rapid experimentation to discover new growth levers.
Requirements
- Bachelor's degree in Marketing, Advertising or a related field;
- Familiarity with attribution models for B2B customer journeys;
- Analytical mindset with a strong problem-solving focus;
- Basic knowledge of SEO, GEO and CRO.
Benefits
- Flexible meal and food allowance card;
- Health insurance;
- Dental plan;
- Flexible working hours and location;
- Home office allowance paid through payroll (regardless of whether the work model is hybrid or 100% remote);
- Monthly childcare assistance for employees with children up to 5 years and 11 months old;
- Access to multiple gyms through platform partnerships;
- Birthday day off with no salary deduction;
- Parental leave of 180 days for the birthing parent and 30 days for the non-birthing parent;
- Atypical parental assistance for caregivers of children with disabilities or neurodiversity;
- Physical and emotional health and wellness platforms;
- Free consulting for Social Assistance and Psychological Support, Legal Guidance and Financial Advice;
- Reduced electricity costs through renewable energy sources;
- Free SESC card (Serviço Social do Comércio) providing access to culture, education, health, sports, leisure and social assistance;
- Partnerships with educational institutions;
- Our Talent Development team is ready to support your learning and development so you can continue growing with us;
- Community groups to connect, share experiences and be part of this amazing culture.