Become the expert on our homeowners, competitors and AI trends shaping the consumer hiring landscape to identify opportunities and areas of differentiation, using these insights to shape product strategy and define our right to win.
Own the end-to-end GTM strategy for our consumer AI-powered hiring experiences from insight generation and market assessment, through positioning and messaging, launch strategy, and performance measurement.
Drive product-market fit and adoption for these experiences, identifying the ideal customer and use cases, clearly articulating the value that these products deliver to homeowners.
Collaborate with Product, Design, and Research to determine how we can reduce friction and drop off in the search experience to get more customers to start a project.
Build consistent internal and external narratives on our hiring experience in close partnership with Brand, PR, Growth and Lifecycle Marketing.
Partner with the growth team to identify product opportunities that generate new demand and increase repeat usage among existing customers.

4+ years of product marketing experience, with a strong foundation in consumer-facing products.
Demonstrated ability to develop sharp, insight-driven positioning and messaging for products that are still finding product market fit.
Experience working with Brand, Growth, Lifecycle and PR teams to align on a unified narrative.
Strong 0-to-1 GTM expertise, with experience taking products from insight generation through launch strategy and performance measurement.
Excellent collaboration and communication skills, with the ability to influence and drive alignment with cross-functional partners.
Comfortable operating with ambiguity in a fast-moving environment, bringing structure and a strong user-centric mindset to complex, evolving problems.

Product Marketing Manager, Consumer

Key skills