Implement customer marketing strategies that align with overall business objectives and drive business growth.
Identify and explore channels opportunity to expand the brand's presence and increase product visibility.
Collaborate with NSM (National Sales Manager) – GT and ABM (Area Business Manager) to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
Implement effective in-store and online promotions, displays, and merchandising strategies (i.e. Perfect Store).
Oversee the development and execution of customer marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level.
Utilize data to measure and evaluate the effectiveness of customer marketing campaigns.
Reports and make data-driven recommendations for continuous improvement.
Manage the trade marketing budget, ensuring effectiveness and efficient allocation of resources.
Monthly monitoring of expenditures and provide regular budget updates to management.
Work closely with NSM – GT and ABM to understand market dynamics, customer needs, and retailer requirements.
Provide strategic input to optimize product assortment (MSA), pricing, and promotional activities.
Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.

Graduate Academic degree preferred.
Minimum 5 years’ experience in Trade Marketing.
Experience gained preferably in an FMCG/CHC/OTC environment.
Experience in managing and coordinating the complete process flow of in-store activities.
Understanding of the Route-to-Market model and General Trade (GT) Business.
Fluency in English.

Trade Marketing Manager – GT Channel

Key skills