Lead and develop a team of Product Marketing Managers, providing clear priorities, coaching, and performance feedback
Translate company growth priorities and product-level targets into clear product marketing strategies and execution plans
Ensure each product line has strong positioning, messaging, and alignment to growth plays
Partner closely with Product leadership to align roadmap priorities with go-to-market strategy, launches, and customer communications
Collaborate with Campaign Marketing to ensure campaigns reflect product messaging and portfolio priorities
Drive portfolio-level storytelling, including cross-sell, bundling, and differentiated use-case narratives
Ensure Sales is equipped with high-quality enablement assets such as positioning guides, talk tracks, competitive insights, and customer proof points
Monitor performance across products and growth initiatives and adjust messaging or campaigns as needed
Incorporate voice-of-customer insights and sales feedback into positioning and launch planning

Proven experience leading product marketing in a B2B environment
Strong track record of translating product strategy into effective go-to-market execution
Experience managing and developing product marketing talent
Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success
Experience supporting a multi-product or portfolio-based business
Background in growth-play execution or sales enablement
Experience incorporating customer insight and market feedback into messaging strategy
Up to 15% travel for off-site team meetings

Senior Product Marketing Manager

Key skills