Own and optimise Marketo end‑to‑end, acting as a super user and centre of excellence for the organisation
Enable and educate marketing teams on best‑practice usage for newsletters, webinars, nurtures, single sends, and content updates
Manage CRM integrations (e.g. Salesforce) to ensure seamless lead flow, data quality, and campaign execution
Oversee lead scoring, routing, and pipeline development to ensure timely delivery of high‑quality leads
Build and maintain customer segmentation frameworks to support targeted, personalised campaigns
Develop dashboards and reporting that clearly articulate campaign performance, pipeline contribution, and marketing ROI
Partner closely with regional, global, and functional stakeholders, translating business needs into scalable marketing processes and technology solutions
Own the business‑side architecture of marketing technology, evaluating and onboarding tools that drive scalability and efficiency
Manage vendor relationships and oversee the strategic allocation of marketing technology and operations budgets
Ensure compliance with GDPR and internal governance standards
Document processes and build operational playbooks that enable consistency and scale

At least 5+ years’ experience in Marketing Operations or a closely related role
Deep, hands‑on expertise in Marketo, with confidence acting as the “go‑to” expert
Strong experience working with CRM systems (Salesforce or similar)
Proven ability to partner with senior stakeholders and operate effectively in matrixed, global organisations
Solid understanding of lead management, demand generation, and pipeline mechanics
Strong analytical capability, with experience in reporting and performance analysis (e.g. Tableau, Google Analytics, Excel)
Experience managing vendors, budgets, and marketing technology investments
Knowledge of data privacy and compliance standards (GDPR, CCPA)
Bachelor’s degree in Marketing, Business, or a related field
Fluency in English

Marketing Operations Manager

Key skills