Lead the strategic direction for Huntington.com to support acquisition strategies, customer deepening objectives and sports/sponsorship strategies
Partner with lines of business, marketing strategy, digital execution, and IT to align website experiences with enterprise priorities
Lead a team of SEO experts and provide strategic direction on organic search performance, optimization, and content discoverability
Oversee Huntington.com's AI‑generated (GEO/AEO) search strategy, ensuring the site is optimized for emerging AI‑powered search experiences and competitive visibility across evolving search ecosystems
Lead competitive intelligence efforts by reviewing peer website experiences, search performance, and digital innovation to ensure Huntington maintains a differentiated digital presence
Own and manage the enterprise website roadmap; collaborate with IT and digital execution to drive prioritization of new features, enhancements, and content initiatives
Build and maintain a structured backlog of tests to optimize engagement, conversion, and user experience
Develop a robust testing strategy to generate insights, validate marketing ideas, and inform future enhancements
Collaborate closely with digital execution, IT, brand and content marketing, lines of business, and creative teams to bring website enhancements to life.

Bachelor’s degree
10+ years of relevant experience in website strategy, digital experience management, or digital marketing
Proven success improving website engagement, conversion, and customer acquisition through digital experiences
Experience with enterprise-scale websites, SEO strategy, and experimentation programs (A/B or multivariate testing)
Demonstrated ability to lead cross-functional teams in a matrixed organization
Highly analytical with experience delivering data-driven insights and reporting to leadership
Exceptional communication and presentation skills
Growth mindset: curious, self-directed, and creative in solving complex digital challenges
Experience working in financial services or other highly regulated industries
Familiarity with enterprise CMS platforms, analytics tools (Adobe/GA), experimentation platforms, or tag management systems
Understanding of UX principles and customer research methodologies.

Director, Marketing – Advertising Channels

Key skills