Marketing Specialist

Role Overview

• Support the NAMER Marketing Team in planning and executing end-to-end marketing initiatives, from strategy definition to execution and performance reporting (including email, social media, events, and campaigns).
• Collaborate closely with the Sales and Training team to align marketing activities with business goals and revenue targets, ensuring every initiative drives measurable results.
• Drive demand generation for Prosci enterprise offerings in partnership with the Regional Sales team, supporting budget targets and expansion of non-training revenue streams (including advisory and licensing programs).
• Assess regional performance and provide data-driven recommendations to inform future marketing plans and resource allocation.
• Support Account-Based Marketing (ABM) campaigns for key enterprise accounts, including custom content and multi-touch engagement strategies.
• Support marketing activities to drive registrations, including emails, webinars, social media and events.
• Focus on industry verticals through strategic partnerships to elevate Prosci’s offerings.
• Execute and attend key events aligning with Prosci’s market and key industries.
• Execute key webinars in the region to support business and marketing goals.
• Source case studies, testimonials and references focusing on verticals and key market segments.
• Support the execution of marketing campaigns, including tactics such as email marketing, social media, events, strategic partnerships, and webinars.
• Collaborate with digital marketing, creative, and content teams to run SEA, SEO, content syndication, and LinkedIn ads.
• Help manage social media presence for the region, creating engaging content that positions Prosci as a thought leader in the industry.
• Partner with Marketing CoA team (Brand, Content, Operations, etc.) to execute strategy for the region, defining strategies, channels, and tactics, and evaluating results (productivity and ROI when data is available).
• Collaborate closely with the Sales, Delivery, and Operations teams to ensure alignment on business goals.
• Leverage corporate and region-wide marketing content, translating and localizing as needed to better serve the market.
• Work closely with the regional marketing team to share and leverage learnings and synergies, collaborating in key Global or multi-regional projects.
• Help define the marketing plan for the market, including budget allocation and strategy, in alignment with global and regional objectives and strategies.
• Track campaign and marketing activities and report on results.
• Participate and collaborate with the Global Content team to strengthen our market position.
• Gather market insights on trends and customer needs, as well as competitor landscape, and share these with the Sales team and Marketing COA to inform strategic decisions.
• Undertake additional Marketing activities and initiatives as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field or equivalent professional experience.
• Must have 2+ years of professional services marketing in a B2B setting.
• Proven experience executing multi-channel B2B marketing campaigns from concept through execution and reporting.
• Experience supporting sales teams, including lead generation, nurture programs, and pipeline contribution.
• Strong communication skills, both written and verbal, with strong copywriting abilities for various marketing channels.
• Organizational skills and attention to detail are crucial.
• Strong analytical skills to interpret ROI and performance marketing KPIs.
• French-speaking proficiency is an asset.