Be part of the leadership team for Brazil‑focused Communications (PR) strategy and execution for WBD’s linear and streaming portfolio, promoting our IPs, shows, products and brands;
Cultivate ongoing relationships with agencies, journalists, influencers and internal stakeholders (Production, Programming, Legal, Finance, Marketing).
Work with vendors (agency) to develop strategic public relations programs to build, promote and differentiate the WBD brands in Brazil.
Execute the established strategies, engaging content and experiences as needed, including but not limited to press releases, editorial content, media pitches, briefing books, and manages day-to-day operations with PR agencies.
Map, build and develop key relationships with journalists, KOLs and influencers and manage media relations, story pitches and logistics for publicity events.
Monitors media coverage and social media in Brazil as it relates to company brands, interests, talent and issues, managing critical incidents processes under the direction of the region communication direction.
Support talent management of local production.
Lead corporative communications in Brazil, including WBD’s participation in conferences and managing media requests related to positioning and business strategies.
Requirements
Solid experience in publicity/communications experience in an entertainment studio, network, agency or PR firm.
Bachelor’s degree in Journalism, Communications, Public Relations or related field (MBA a plus).
Advanced English
Proven experience developing and driving PR & publicity campaigns in Brazil (regional/LatAm exposure is a plus).
Experience working with talent (briefing, press days, junkets, set access, issues management).
Demonstrated expertise in building and maintaining a strong network of Brazilian media contacts and influencers.
Other nice to have: Spanish
Advanced analytics literacy for PR measurement and insights storytelling.