Partner closely with the Digital Marketing Manager to manage and optimize a monthly budget across Paid Search (Google Ads), Paid Social (TikTok, Meta), Affiliate Partners.
Monitor daily performance dashboards. Use data to identify "leaks" in the funnel and reallocate spend from underperforming campaigns to high-efficiency winners.
Execute A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates.
Conduct a deep-dive audit of existing campaigns week-to-week to identify immediate "low-hanging fruit" for cost savings.
Work with teams across the organization to detect inefficiencies within the customer funnel to help solve and improve down funnel conversions.
Work with the executive team and report directly to the President, providing weekly high-level briefings on channel performance, budget efficiency, and funnel health.

4+ years in Growth or Performance Marketing with a proven track record of managing monthly marketing spend of $500k or more.
Advanced proficiency in Excel/Google Sheets; experience with data visualization tools is a must.
You don’t just optimize for the “lead”; you optimize for a successful sale, which is a “funded deal” in our business.
Familiarity with tracking pixels, UTM parameters, and GTM (Google Tag Manager).

Growth Marketing Lead Consultant

About this role