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Content Creation and Insights Specialist at Manulife | JobVerse
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Content Creation and Insights Specialist
Manulife
Website
LinkedIn
Content Creation and Insights Specialist
Canada
Full Time
1 week ago
$70,500 - $117,500 CAD
Visa Sponsorship
Apply Now
Key skills
Cloud
Salesforce
CRM
Leadership
Communication
Sales
About this role
Role Overview
Defines and operationalizes content strategy for Sales Enablement support
Oversees the creation and lifecycle management of enablement content across platforms
Translates complex industry, product, and market updates into clear insights for campaigns
Collaborate with Strategic Marketing Leads for informative content across various marketing channels
Lead contributor to design and execution of sales enablement content strategies
Translates distribution priorities and advisor needs into actionable collateral
Leads enablement support for events, webinars, and workshops
Serves as Salesforce and Salesforce Marketing Cloud (SFMC) subject matter expert
Owns campaign architecture, audience segmentation, automation design, and performance reporting
Acts as a key connector across various teams and influences timelines and delivery approaches
Owns measurement frameworks for enablement initiatives and recommends improvements based on data
Requirements
Post-secondary education in Marketing, Communications, or related field
Minimum 3 years of progressive experience in marketing, sales enablement, or related role within financial services or insurance
Proficiency in marketing/sales tools, CRM systems, sales enablement platforms, Sharepoint, and Microsoft incl. Co-Pilot
Strong understanding of B2B marketing and enablement models
Proven ability to lead initiatives independently, manage multiple priorities, and apply judgment in complex situations
Excellent communication skills
Exceptional writing and editing skills
Strong organizational and project leadership capabilities
Bilingual proficiency (English/French or English/Mandarin) is an asset but not required
Tech Stack
Cloud
Benefits
Health insurance
Dental coverage
Mental health support
Vision insurance
Short
and long-term disability
Life and AD&D insurance coverage
Adoption/surrogacy benefits
Wellness programs
Employee/family assistance plans
Retirement savings plans including pension and global share ownership plan with employer matching contributions
Financial education and counseling resources
Paid time off including holidays, vacation, personal, and sick days
Apply Now
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