Key skills
CloudSalesforceCRMLeadershipCommunicationSales
About this role
Role Overview
- Defines and operationalizes content strategy for Sales Enablement support
- Oversees the creation and lifecycle management of enablement content across platforms
- Translates complex industry, product, and market updates into clear insights for campaigns
- Collaborate with Strategic Marketing Leads for informative content across various marketing channels
- Lead contributor to design and execution of sales enablement content strategies
- Translates distribution priorities and advisor needs into actionable collateral
- Leads enablement support for events, webinars, and workshops
- Serves as Salesforce and Salesforce Marketing Cloud (SFMC) subject matter expert
- Owns campaign architecture, audience segmentation, automation design, and performance reporting
- Acts as a key connector across various teams and influences timelines and delivery approaches
- Owns measurement frameworks for enablement initiatives and recommends improvements based on data
Requirements
- Post-secondary education in Marketing, Communications, or related field
- Minimum 3 years of progressive experience in marketing, sales enablement, or related role within financial services or insurance
- Proficiency in marketing/sales tools, CRM systems, sales enablement platforms, Sharepoint, and Microsoft incl. Co-Pilot
- Strong understanding of B2B marketing and enablement models
- Proven ability to lead initiatives independently, manage multiple priorities, and apply judgment in complex situations
- Excellent communication skills
- Exceptional writing and editing skills
- Strong organizational and project leadership capabilities
- Bilingual proficiency (English/French or English/Mandarin) is an asset but not required
Tech Stack
- Cloud
Benefits
- Health insurance
- Dental coverage
- Mental health support
- Vision insurance
- Short
- and long-term disability
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness programs
- Employee/family assistance plans
- Retirement savings plans including pension and global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid time off including holidays, vacation, personal, and sick days