Manager, Onboard Marketing – Experience Strategy

Role Overview

• Develop and execute onboard marketing strategies that improve brand perception and Net Promoter Score, drive revenue, and support shipboard operations.
• Collaborate cross-functionally (with shipboard teams, hotel operations, concessionaire partners, marketing, product development, onboard revenue, and more) to implement new onboard marketing initiatives, maintain brand standards, and optimize the onboard channel.
• Oversee the creative and branding of all onboard marketing to ensure consistency across the fleet.
• Ensure all collateral (digital and physical) onboard is on-brand and supports a specific goal.
• Support the Product Development and Go-to-Market teams in bringing new products and services to market onboard, including new ship launches, ship revitalizations, and brand initiatives (i.e., new deployments and new onboard experiences).

Requirements

• Bachelor’s degree in marketing, advertising, or related field required.
• 10+ years’ experience in marketing, advertising, or a creative team environment with a proven record of launching new products and services across multiple channels.
• Demonstrated creative design experience, with the ability to both edit existing content and develop original, compelling copy that aligns with brand standards and strategic objectives.
• Strong conceptual thinker with proven ability to ideate, develop, and evolve new marketing concepts, campaigns, and experiences from initial idea through execution.
• Proven Go-To-Market experience, including translating strategy into integrated marketing plans that inform and activate multiple channels (onboard, digital, print, and experiential).
• Strong written and oral communication skills.
• Highly organized, deadline-driven, and detail-oriented.
• Demonstrated ability to improve processes and procedures.
• Proficient at managing and prioritizing multiple projects simultaneously.
• Team-oriented with strong cross-functional leadership in a fast-paced environment with shifting priorities.
• Ability to build strong, sustainable relationships with stakeholders at all levels.
• Expertise in developing strategic frameworks, planning, execution, and end-to-end project management.
• Experience managing business partnerships, vendors, and cross-functional teams (internal and external).
• Active participation in product development and partnership strategy implementation.
• Strong presentation skills and ability to interact with all organizational levels and external partners.
• Track record of managing team projects on time and within budget.

Tech Stack

• Go

Benefits

• Competitive compensation and benefits package
• Excellent career development opportunities