Lead teams of highly skilled marketers to strategize PrimeBase/Defend strategy personalized by individual VBG segments and customer types.
Nurture a high-velocity culture within internal teams and partners, focusing on the E2E delivery of churn work.
Provide comprehensive leadership for all proactive and reactive churn-reduction workstreams.
Govern the VBG "Save Playbook," architecting how the business combats line, account, product, and feature-level disconnects across all individual business segments.
Lead teams of highly skilled marketers to develop and evolve the PrimeBase/Defend strategy.
Represent the Base Management strategy and "Defend" action plans to Marketing and Sales senior executive leadership.
Architect a sophisticated Next Best Action decisioning framework.
Partner with Finance to build robust business cases for offer strategies, ensuring every "Defend" action is optimized for Customer Lifetime Value (CLV) and long-term profitability.
Launch and drive strategic scaling of a new save strategy framework, utilizing capital investment for Global Enterprise (GE) and Public Sector (PS) customers.
Own capex allocation and direction on behalf of the marketing organization alongside the platforms and tech/tools team to drive funding prioritization for base customers for all retention work.

Bachelor’s degree or four or more years of work experience.
Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Digital Marketing, Strategy, or eCommerce experience.
Eight or more years of experience in Marketing, Base Management, or Customer Retention.
Five or more years of experience leading teams of managers in high-velocity, matrixed environments.
Experience directing outbound and channel activation strategies for high-risk lead flows, including realtime “port mitigation” and intraday execution.
Experience managing budget allocation and tech/tool funding prioritization to drive marketing infrastructure and retention platforms.
Experience in being able to "tell a story" with data, transforming complex churn trends and behavioral insights into clear, fact-based recommendations for Senior Executive leadership.

Marketing Director – Customer Retention

Key skills