Marketing Automation – Supervising Associate

Role Overview

• Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations
• Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices
• Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
• Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.
• Coordinate and liaise with internal and external stakeholders to ensure complete briefing including
• all relevant content, assets and target audience parameters are received for campaign execution
• Working with Marketo country leads and support them with increased Marketo usage and maturity
• Database management activities such as data clean-up and normalization to improve database quality.
• Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
• Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
• Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
• Support process improvements and educate users on campaign best practices.
• Standardization and documentation of technical processes using internal systems and Marketo.
• Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
• Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY.
• Work towards organizational objectives along with stakeholders’ project

Requirements

• Any university degree or college diploma in Digital Marketing or a relevant professional experience
• Min. 8 years of experience in Digital/email marketing Strategic, coordination support role.
• Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
• Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
• Ability to review processes and make suggestions for efficiencies and optimization.
• Exceptional communication skills
• both written and verbal and must be comfortable with presenting to virtual teams.
• Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
• Functional knowledge of AEM will be an added advantage for this role.
• Familiarity with complex, multi-national organizations is highly preferred.
• Ability to translate business needs into technical solutions in MA platform.
• Adherence to data integrity rules (such as GDPR, CANSPAM) is a must.
• Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Tech Stack

• AEM

Benefits

• Continuous learning
• Success, as defined by you
• Transformative leadership
• Diverse and inclusive culture