Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
Responsible for the regional brands marketing initiatives and execution.
Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
Effective management of marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies.
Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.

Bachelor's degree in Marketing, Business, or a related field.
Master's degree is a plus.
Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
Ability to manage multiple projects at once.
Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
Excellent communication and interpersonal skills to collaborate effectively with field personnel.
Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
Experience in Skilled Trades is highly desirable.
Graphic Design Skills (Photoshop, InDesign, Illustrator, Canva)
Relevant experience in planning and managing marketing budgets.

Marketing Manager

Key skills