Identify, target, and win new key accounts in the FSR sector (QSR, casual dining, coffee chains, catering groups)
Develop and execute segment-specific business plans aligned with country strategy
Deliver sales and margin targets through direct and indirect channels
Drive conversion programs from competitors by demonstrating value, innovation, and total cost of ownership advantage
Manage and develop relationships with key decision-makers (Operations, Procurement, QA, Engineering)
Ensure contract renewals and upselling of Diversey solutions (chemicals, equipment, training, IoT, and hygiene programs)
Conduct regular business reviews with customers to measure performance and compliance
Support and train distributors servicing FSR customers on product knowledge, sales skills, and hygiene standards
Develop promotional plans and joint business plans with key partners
Coordinate with Technical Service and Application Teams to ensure correct product usage and equipment performance
Ensure HACCP, food safety, and brand hygiene standards are met
Monitor competitor activities, pricing, and market trends
Provide feedback to marketing and regional teams on customer insights and innovation opportunities

Bachelor’s degree in Business, Hospitality, or related field (preferred)
Minimum 5 years’ B2B sales experience, ideally in F&B, hospitality, hygiene, or foodservice
Proven track record in achieving sales targets and managing large customers
Strong communication, negotiation, and presentation skills
Knowledge of HACCP, food safety standards, or hygiene systems (advantage)
Proficiency in English and Vietnamese
Strategic thinking, business acumen, and strong execution discipline
Customer-first mindset with strong relationship building and stakeholder management; collaborative, cross-functional working style

Key Account Manager – Food Service

Key skills