Plan and oversee the execution of marketing campaigns (digital and offline), ensuring delivery and performance.
Generate and qualify digital marketing demand with the partner agency, focusing on leads that match the ICP and contribute to revenue.
Monitor and analyze key metrics (CPL, CAC, conversion, ROI), proposing continuous improvements with the digital marketing agency.
Oversee marketing channels (social media, email, paid media, website, and content).
Plan campaigns, coordinating creative and content requests and deadlines with the internal communications team and the digital marketing agency.
Work closely with SDRs and sales to ensure alignment of messaging, offers, and strategy.
Structure and optimize the marketing funnel and acquisition journeys.
Manage vendors and agencies, ensuring quality, timeliness, and consistency in deliverables.
Identify growth opportunities, new channels, and acquisition experiments.
Ensure consistent communication and strengthen the brand across all touchpoints.
Organize, monitor, and report results and learnings to the team and leadership.

Analytical thinking and data orientation.
Ability to translate strategy into practical execution.
Organization and management of multiple tasks and deadlines.
Strong communication skills and ability to work effectively in a team.
Funnel mindset and understanding of the customer journey.
Proactivity to identify problems and propose solutions.
Sense of priority and focus on impact (not just activity).
Ability to test, learn quickly, and adjust course.
Creativity applied to performance (not just aesthetics).
Knowledge of digital marketing tools (CRM, automation, media, analytics).
Familiarity with marketing and sales metrics (CPL, CAC, conversion, ROI).
Ability to manage vendors and ensure alignment.
Bachelor's degree in Marketing, Advertising, Business Administration, or related fields.
Postgraduate degree or MBA in Digital Marketing is a plus.
Certifications in Google Ads, Google Analytics, SEO, META, and automation tools are valued.

Mid-level Marketing Analyst

Key skills