Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers.
Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers.
Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for regular communication of results to internal and external stakeholders.
Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers.
Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue.
Proposes creative ideas to maximize the impact of campaigns and drive growth.

Typically requires 5 to 7 years of global marketing experience
Minimum 3 years of experience in strategic marketing plan creation
Experience developing multi-tactic campaigns for multi-region execution utilising digital marketing, field marketing (event experience a must) and Account Based Marketing techniques.
Experience in developing marketing plans both to and through channel ecosystem partners.
Experience working in the IT channel with partners, preferably a distributor.
Team player, with strong interpersonal service skills
Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
Strong writing, presentation and communication skills
Proficient in Microsoft Office products.

Global Marketing Account Lead

Key skills