Set the overarching strategy for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to ensure total brand dominance in discovery.
Lead a cross-functional search squad consisting of content, technical, and product stakeholders. You own the outcomes (rankings, citations, and organic conversions).
Define how we optimize for Large Language Models (LLMs). This includes structured data strategy, citation management, and "Brand Authority" signals that AI engines prioritize.
Partner with the Director, Marketing Strategy & Enablement to forecast organic growth and track progress against goals (leads and revenue goals) to executive leadership.
Identify high-leverage opportunities (e.g., site architecture changes, AI-driven content hubs, or technical Schema overhauls) that move the needle beyond incremental gains.

10+ years of high-level experience in SEO and Digital Strategy.
Cross-functional Leadership: Must be an expert at leading through influence, clear documentation, and shared goals.
Target Motivation: You obsess over targets and relentlessly hunt for new ways to meet and exceed them.
Data Command: Mastery of the SEO tech stack (Ahrefs, SEMrush, Google Search Console) and the ability to question deeply and search for patterns and hypotheses.
Technical Literacy: Deep understanding of how AI is evolving SEO and what it changes.

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
EAP benefits for you and household members, including counseling and online resources
401k matching and Child Education Savings
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Senior Manager, Search Experience – AEO, GEO, SEO

Key skills