Define and own brand identity, positioning, and messaging across all channels and audiences
Build and execute a marketing strategy that generates qualified pipeline for a multi-product, multi-vertical platform
Develop go-to-market playbooks for each product vertical (conveyancing, banking & finance, litigation, M&A, leasing, operations)
Build the firm's presence and reputation in the Australian legal market through content, events, partnerships, PR, and thought leadership
Own the brand narrative for investor communications — pitch decks, fundraise materials, and market positioning
Explore and execute disruptive marketing approaches that differentiate the firm in a conservative industry — campaigns that make people talk
Build and lead the marketing function from the ground up — hiring, agency relationships, tooling, and processes
Own performance marketing, SEO, content strategy, and demand generation
Collaborate with the CEO on brand direction, pricing strategy, and market expansion decisions
Manage the marketing budget with full accountability for ROI

8+ years of marketing experience with at least 3 years in a senior/leadership role (VP Marketing, Head of Marketing, or CMO)
Proven track record building brand and generating pipeline in B2B SaaS or enterprise software
Experience marketing to professional services, financial services, or regulated industries
Demonstrated ability to think creatively and execute campaigns that break through noise — not just run standard playbooks
Strong strategic thinking combined with willingness to be hands-on at a seed-stage company
Experience with multi-product or multi-vertical marketing (not just single-product)
Excellent written communication
Data-driven approach to measuring and optimising marketing performance
Comfortable working directly with a technical founder and a small, fast-moving team

CMO – Legal Tech, AI Start-up

Key skills