Supports the application of brand strategy within key businesses, including brand architecture, positioning, naming, value propositions, and go-to-market messaging across products, portfolios, and priority initiatives
Serves as a brand partner for digital and software experiences, ensuring alignment between brand standards and product UX and supporting application within digital environments
Supports M&A and divestiture activities, partnering with brand leadership to execute integration tactics, activations, and brand transition activities
Provides ongoing brand consultation and guidance to marketing and cross-functional teams to drive consistent and effective application of brand across initiatives
Supports integrated marketing initiatives and partnerships, coordinating timelines, stakeholders, and deliverables to ensure campaigns are aligned, executed on time, and risks or gaps are proactively identified and addressed
Identifies opportunities to improve workflows and ways of working, including leveraging AI and emerging technologies to increase efficiency and scalability

Bachelor’s Degree or higher AND 7 years of experience in marketing, brand strategy, communications, or creative agency.
OR High School Diploma/GED AND 11 years of experience in marketing, brand strategy, communications, or creative agency.
Strategic Thinking: Ability to apply brand strategy across business priorities, including positioning, messaging, and go-to-market execution
Communication: Strong written and verbal communication skills, with the ability to translate strategy into clear, actionable guidance
Collaboration & Stakeholder Management: Ability to work effectively across cross-functional teams, align stakeholders, and navigate competing priorities
Project & Campaign Management: Ability to manage multiple initiatives simultaneously, coordinate timelines and deliverables, and ensure campaigns are executed on time and with quality
Problem-Solving & Risk Management: Strong analytical skills, with the ability to identify gaps, flag risks, and recommend practical solutions
Digital & UX Acumen: Familiarity with digital product environments, UX principles, or design systems, and ability to apply brand within digital experiences
Workflow Optimization & AI: Interest in improving ways of working, including leveraging AI and emerging tools to enhance efficiency and scalability
Adaptability: Ability to operate effectively in a fast-paced, evolving environment, navigating ambiguity and shifting priorities

Brand Strategy Specialist – Business & Enterprise

Key skills