Senior Director, Field Visual Merchandising

Role Overview

• Define and lead the field visual merchandising strategy, influencing enterprise visual direction to ensure alignment with brand vision and business goals
• Translate HQ visual direction into scalable, actionable frameworks for field execution
• Establish consistent visual standards, priorities, and success metrics across all store formats and markets
• Leverage customer insights and business data to inform merchandising decisions and optimize impact
• Serve as the primary connector between HQ Visual, Stores, and Field Leadership
• Create structured feedback loops to influence HQ strategy, tools, and processes based on field insights
• Partner cross
• functional ly to ensure strategies are executable and optimized for stores
• Lead and develop a multi
• level field visual organization across multiple regions, formats, and market dynamics.
• Build a strong talent pipeline through coaching, capability building, and succession planning
• Define and uphold organizational structure, ways of working, and performance expectations across regions
• Drive consistent, high
• quality execution of visual standards while enabling market
• level localization when appropriate
• Establish routines and tools to assess execution, monitor performance, and continuously improve outcomes
• Ensure alignment of visual execution with business priorities and store operations
• Drive measurable impact on sales, conversion, customer satisfaction, and productivity through visual merchandising strategy and execution.
• Influence enterprise initiatives, prioritization, and investment decisions as part of Stores leadership team.
• Act as the senior field voice in shaping visual and store experience strategy.
• Solve complex, ambiguous problems and drive innovative, scalable solutions.
• Lead change management for new visual strategies, tools, and ways of working across the field organization.

Requirements

• 12 – 15+ years of progressive retail leadership experience, including multi
• unit and field
• based roles
• Deep expertise in visual merchandising, field operations, and strategy development
• Proven ability to translate creative vision into scalable, operational execution
• Strong leadership capability with experience leading leaders and large, distributed teams
• Exceptional communication and influencing skills with the ability to partner at senior (VP+) levels
• Strong business acumen with the ability to connect visual strategy to financial outcomes.

Benefits

• Health insurance
• 401(k)
• Paid time off
• Flexible work arrangements
• Professional development