You are responsible for the strategic and operational management of the entire Amazon marketing funnel, with a particular focus on managing, optimizing and scaling Amazon DSP campaigns across national and international marketplaces
You plan, build and optimize programmatic campaigns via Amazon DSP, including audience design, frequency strategies, inventory selection and creative testing — including Prime Video and Fire TV campaigns
You oversee all relevant campaign processes operationally, from budget allocation and bid optimizations to the setup and analysis of retail media and programmatic placements, including the aforementioned Prime Video and Fire TV placements
You conduct detailed performance and attribution analyses, leveraging data from Amazon Marketing Cloud (AMC) in particular to derive precise insights along the customer journey
You develop data-driven recommendations for cross-channel media and funnel strategies and present these confidently to internal and external stakeholders
You use tools such as PACVUE to monitor, automate and optimize campaigns efficiently
You create structured reporting and dashboards, implement complex data models in Excel (including pivot tables), and ensure continuous development of DSP and AMC setups

You have a degree in marketing, business informatics, data analytics or a comparable qualification
You bring at least 3–5 years of experience in Amazon Advertising, including at least 1–2 years of demonstrable experience actively managing Amazon DSP campaigns
You have solid experience working with Amazon Marketing Cloud (AMC), including interpreting query results and producing your own analyses
You are proficient with tools such as PACVUE, AMC dashboards, DSP bulk sheets or comparable platforms
You have very strong analytical skills, a high affinity for numbers and experience working with complex campaign and data structures
You have experience in stakeholder management and in presenting insights and strategies to different audiences
You work in a structured, independent manner and have an interest in programmatic advertising, retail media and data-driven marketing
You are business-fluent in German and English

Advertising Manager, DSP

Key skills