Director, Marketing Operational Excellence

Role Overview

• Define and lead the operational strategy for marketing across the enterprise, ensuring consistent, efficient, and scalable ways of working across teams
• Identify inefficiencies, simplify workflows, and standardize processes across marketing functions—challenging duplication and driving smarter, faster execution
• Build and maintain capacity models that support annual and long-term planning, helping teams align priorities, timelines, and resources across multiple dependency groups
• Establish and uphold marketing standards that ensure accuracy, brand integrity, data privacy, and regulatory compliance, including adherence to financial services regulations
• Explore and implement automation and AI-driven efficiencies that reduce manual effort while improving quality, speed, and consistency
• Manage large-scale marketing budgets, ensuring accurate forecasting, expense tracking, ROI analysis, and responsible resource allocation
• Collaborate closely with senior leaders and cross-functional partners, providing insights and recommendations that support enterprise decision-making
• Oversee forecasting, ROI analysis, and benchmarking to evaluate effectiveness and guide continuous improvement
• Build, coach, and lead high-performing teams, setting clear expectations, developing talent, and guiding teams through change with transparency and accountability

Requirements

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
• 8 years of experience in marketing operations within financial services, including enterprise process management, operational planning, and execution in a regulated environment
• 5 years of people leader experience in a business environment
• Advanced degree in Marketing, Business Administration, or Communications (desired)
• Ability to provide direction and develop team skills in planning, design, and implementation of new marketing programs (desired)
• Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables (desired)
• Excellent written and presentation skills, including presentation development and delivery with confidence, enthusiasm, and salesmanship (desired)
• Excellent interpersonal, decision-making, and presentation skills to effectively communicate with management, staff, and outside contacts (desired)

Benefits

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match