Field Marketing Manager

Role Overview

• Develop and execute high impact, multi-channel field marketing programs, including events, webinars and digital campaigns that are tailored to funnel stage and drive pipeline creation, and acceleration. Run ABM plays targeting BDR and AE owned target accounts using data-driven insights and tools such as 6sense.
• Build and maintain strong relationships with strategic partners. Collaborate closely with partner team to identify high potential joint marketing opportunities that align with overall business objectives and drive pipeline impact. Measure and analyze partner marketing performance to uncover areas for improvement and optimization.
• Actively collaborate with the global campaigns team on core campaigns and contribute to tactics through field and partner activities. Provide feedback on territory needs to support tailoring campaign development. Lead enablement and update communications with local GTM teams.
• Contribute to the regional marketing plan by identifying key opportunities and crafting campaign strategies for your territory ensuring alignment with sales and partner leadership. Maintain a quarterly rolling six-month plan covering account-based, field, and partner activities that deliver measurable outcomes and support long-term growth.
• Act as the primary marketing liaison for regional GTM teams to ensure consistent messaging and coordinated execution. Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.
• Monitor and analyze overarching marketing performance, pipeline influence, and partner marketing ROI in your territory. Provide regular reporting and insights to stakeholders, using data to refine strategy, optimize budget allocation, and maximize impact. Proactively recommend adjustments based on metrics and feedback.

Requirements

• 6+ years of experience in field and partner roles, and demand generation/campaign roles as a plus, with a focus on B2B technology or software.
• Proven track record of building integrated, multi-channel campaigns (including online and offline field events and paid channels) that drive measurable pipeline growth.
• Strong understanding of account-based marketing (ABM-at scale) strategies, tools and tactics.
• Experienced in partner/channel marketing with skills to evaluate and determine which joint activities have the highest potential.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Self starter with excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Unphased by a fast paced, changing environment with the ability to prioritize tasks and manage multiple projects simultaneously. Strong problem-solving and analytical skills essential.
• Deep understanding of modern marketing tech stacks and what’s needed operationally to build a high impact campaign, including marketing automation platforms, CRMs and ABM tools.
• Certifications in marketing, sales enablement, or digital marketing are a plus.
• A passion for marketing and a desire to drive business growth.

Benefits

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals